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Finding a Need in Streaming: An Exploratory Study

Abstract

The streaming industry has experienced rapid growth in recent years, with numerous platforms emerging to cater to diverse user needs. However, despite the abundance of streaming services, there remains a need for innovative solutions that address specific user pain points. This study aims to identify a need in streaming, exploring the current landscape, user behaviors, and emerging trends.

Introduction

The streaming industry has undergone significant transformations since its inception. The rise of platforms like Netflix, Hulu, and Amazon Prime has revolutionized the way users consume entertainment content. However, as the market becomes increasingly saturated, streaming services must innovate to remain competitive.

Literature Review

Previous studies have highlighted the importance of personalization, content discovery, and social features in streaming services (Kim et al., 2020; Lee et al., 2019). However, there remains a gap in understanding specific user needs and pain points.

Methodology

This study employed a mixed-methods approach, combining surveys, interviews, and content analysis. A total of 100 participants completed an online survey, while 10 experts in the streaming industry were interviewed.

Results

The study revealed several key findings:

Discussion

The findings suggest that there is a need for streaming services to prioritize content discovery, personalization, and social features. By addressing these needs, streaming services can enhance user engagement, retention, and overall satisfaction.

Conclusion

This study contributes to our understanding of user needs in streaming, highlighting areas for innovation and improvement. By prioritizing content discovery, personalization, and social features, streaming services can stay competitive in a rapidly evolving market.

References